Amazon Web Services
The Challenge
AWS re:Invent is the largest cloud computing conference in the world — 60,000 attendees, 2,500 sessions. AWS needed a media partner who could capture the energy of the event and deliver high-volume content within 48 hours.
AWS reported a 40% increase in social engagement year-over-year. The content library powered 6 months of ongoing marketing. Keynote highlights film was viewed 1.8M times.
The Approach
We deployed a 12-person crew across 4 simultaneous production tracks: keynote capture, breakout sessions, interview studio, and social content. Our post-production pipeline was designed for speed — 120+ deliverables in 5 days.