Hilton San Francisco Union Square
The Challenge
At 1,921 rooms, the scale of the property made it nearly impossible to convey the full guest experience in a single piece of content.
For the first time the property had content that matched the scale and quality of the guest experience.
The Approach
We built a modular content system — an anchor brand film with segmented cuts for groups, leisure, and F+B — giving the team flexible assets for every channel.
Deliverables
- Anchor Brand Film
- Groups & Events Cuts
- Leisure Cut
- F+B Cut
- Photography Library