Marriott International
The Challenge
Marriott Bonvoy needed a unified brand voice across 30+ hotel brands after the Starwood merger. Disparate visual identities and inconsistent messaging were diluting the loyalty program's value proposition.
The hero film drove 4.2M organic views in the first 90 days. Property vignettes increased direct bookings by 18% year-over-year. The unified visual system was adopted across all 30+ Marriott brands.
The Approach
Full Lock Media developed a comprehensive video-first brand identity system. We produced a hero brand film, 12 property-specific vignettes, and a social-first content library — all anchored in a single visual language.